Maui Pineapple gets reprieve!

January 5th, 2010

All looked bleak for the Maui Gold label pineapple after they announced in November that Maui Land and Pineapple Company could no longer continue to operate the production plant. It had been an institution since 1912 and almost 260 workers faced losing their jobs.

Along comes investors in the newly formed Haliimaile Pineapple Company, LTD and saved one of the last pineapple producers in the US. It will still operate under the Maui Gold name and you will still be able to purchase online! This company was formed by former execs and operations directors from Maui Pineapple Company/Maui Land & Pineapple. The majority owner is Pardee Erdman of upcountry’s Tedeschi Vineyards.

So a big mahalo to the Hali’imaile Pineapple Co. LTD for stepping up and saving an integral part of Maui’s history for many generations to continue to enjoy!